Patchouli is native to India but is now cultivated throughout the world. It is a very potent aromatic as it is musty-sweet in small quantities yet overpowering in high volume. In the United States, the fragrance gained notable popularity as an incense and essential oil in the 1960s and 1970s.
However, it first made its mark in the fashion world. In the 1800s, the scent of patchouli was used to scent woven shawls imported into the United Kingdom from India. In marketing these garments it was discovered that, while the scented garments experienced a great deal of popularity, the same product offered for sale without the scent of patchouli remained on the shelf unsold.
A fascinating aspect of this bit of history is that one of the magickal applications of this essential oil is to draw money. It may give us cause to ponder whether the scent of patchouli is a faculty of marketing or magick.
Planetary Influence: Saturn
Secondary Planet: Mars
Elemental Association: Earth
Secondary Element: Fire
Zodiac Influence: Taurus, Capricorn
Mental/Emotional Effects: Helps to clear thought facilities, sharpen wit, relieve anxiety and depression
Healing Properties: Antidepressant, antiseptic, sedative, tonic; may also be useful in the clearing and healing of skin disorders
Magical Properties: Arouses passion, attracts money